It's time to let go of the things (and people) that are getting in your way
I'm Adam Gooch, strength and conditioning coach and kettlebell athlete. I've been where you are, and I know what it takes to change.
This is my story
For years I chased numbers in powerlifting and stepped on stage in men's physique. I was strong, but I was beat up: torn biceps, a broken collarbone and spondylolisthesis in my lower back.
Then I switched to training only with kettlebells. My physique got better, my mobility came back, and I feel better now than I ever have. Today I have no low back pain, and I can still squat a 44kg kettlebell on one leg.
Getting sober over five years ago changed everything else. It taught me that the biggest changes come from letting go of what's holding you back and committing to what's right for you.
“Change happens when you decide to do what's right for you.”
Why I only train with kettlebells
Muscle & strength
Kettlebells build real muscle and strength, without beating up your joints.
30–45 minutes
Get a full workout done in 30 to 45 minutes, so training fits a busy life.
One or two bells
All you need is one or two kettlebells to replace an entire gym.
Kettlebells only
No gym
This is what training exclusively with kettlebells has done for me, and it's the same approach I use in my app, programs and coaching.

Let's start your journey together
Pick the way you want to train with me.